# Best AI Visibility Tools 2026: Methods, Prices, Free Trials > Compare 11 AI visibility tools by how each collects its number, what its score weights and which plans ship recommendations, with free routes and 2026 prices. - URL: https://missiongrowth.io/blog/best-ai-visibility-tools - Published: 2026-07-06 · Updated: 2026-10-04 - Author: Furkan Aktaş, Co-Founder, Mission Growth - Publisher: Mission Growth. Company facts: https://missiongrowth.io/llms.txt Most AI visibility tools sell one label for different instruments. One asks a model what it remembers about your brand, one searches a vendor's prompt index, one runs the prompts you choose every day, and one samples each prompt up to 100 times. So pick by how a tool's number is collected and the report you owe someone, then by price. An "LLM visibility tool" is the same class as an AI visibility tracker, and this AI search visibility tools comparison covers 11 of them plus our own service. In this guide: - Which tool fits which situation, with entry prices, free routes and engines in one table - What visibility, a score and share of voice actually measure - A card per tool with pros, cons and a price line - What reviewers say after they start, and which plans ship more than a dashboard - A decision table by the report you owe, and five questions to ask before you pay ## Best AI visibility tools by situation The best AI visibility tool depends on the report you owe: Otterly.ai is the cheapest recurring tracker, Peec AI publishes its tiers, Ahrefs Brand Radar adds source discovery, and Profound Enterprise tracks up to 9 answer engines. These AI brand visibility tools split by who needs the number and how often. Find your situation in this list: - **You want a cheap recurring tracker.** Otterly.ai Lite is $29 a month for 15 search prompts on 4 engines, tracked daily. - **You want a free first look.** HubSpot's AI Search Grader is free, needs no account and runs once. - **You want published tiers to budget with.** Peec AI starts at $95 a month for 50 prompts and unlimited users. - **You pay per check.** ZipTie charges $0.01 per prompt per engine per check. - **You already report from Semrush.** Semrush Starter, in the SEO + AI Search plans, is $199 a month billed monthly, with 50 prompts a day. - **You want to research any brand with no setup.** Ahrefs Brand Radar searches its own prompt index and adds Reddit and YouTube. - **You must defend a number.** Evertune samples each prompt up to 100 times per model. - **You need breadth and a security review.** Profound Enterprise tracks up to 9 answer engines, and Bluefish AI lists SOC 2 Type II. ::figure{src="/blog/figures/best-ai-visibility-tools-1.svg" alt="Bar chart of entry prices for nine AI visibility tools, from Otterly.ai at $29 a month to Evertune at $800 a month." caption="Six of the nine monthly list entry prices sit at $199 or less; Evertune’s $800 is the outlier." width="720" height="462"} The table puts the hard facts side by side. A dash means the vendor pages checked do not say. ::dataset{key="tools" name="AI visibility tools: entry prices, free routes, engines and collection method, October 2026"} | Tool | Entry price (monthly list) | Free route | Engines at entry | How its number is built | |---|---|---|---|---| | Otterly.ai | $29 (Lite) | Free trial, no card | 4: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot | Your tracked prompts, daily | | ZipTie | From $42.75 (Starter preset) | 7-day trial, no card | 7 engines (trial: 3) | Tracked prompts, billed per check | | HubSpot AEO | Grader free; AEO $50 | Grader free, no account | ChatGPT, Perplexity, Gemini | Grader: each model asked how it characterizes the brand from training data | | Peec AI | $95 (Starter) | Free trial button, length not stated | 3 models of your choice | Your tracked prompts, daily | | Semrush AI Visibility Toolkit | $199 billed monthly ($165.17 billed annually) | 7-day trial | - | - | | Ahrefs Brand Radar | From $199 (AI index); prompt packages from $50 | None stated | - | Its own prompt index searched by brand, plus your tracked prompts | | Scrunch AI | $250 (Core) | 7-day trial and a free AI audit | 4: ChatGPT, Perplexity, Google AI Overviews, Copilot | - | | AthenaHQ | $295 (Starter) | Free tier with $25 credit | Free: 5 engines; Starter: 11 models | - | | Evertune | $800 (Pro) | None shown | 11 AI models | Each prompt sampled up to 100 times per model | | Profound | Free Trial; Enterprise custom | Free 7-day Trial | Trial: 3; Enterprise: up to 9 | Your tracked prompts | | Bluefish AI | Not published | Demo request | 10+ LLMs, not itemised | Static prompts with model drift controls | | Mission Growth | Monthly fee, quoted after an audit | - | - | AI monitoring plus expert strategy and execution for SEO and GEO | Prices and plans verified October 2026. All prices are monthly list prices in US dollars. Nine of the 11 tools publish an entry price, and 6 of 9 start at $199 a month or less. Evertune's $800 is the outlier against Otterly.ai's $29. Profound and Bluefish AI publish no entry price. Eight of the 11 have a free route. So budget narrows the list less than how the number is built does. AI visibility tracking software at $29 and at $800 answers different questions, which is why the sections below open the number before the cards. If you think in prompts and positions rather than brand mentions, the [AI rank tracker tools](https://missiongrowth.io/blog/best-ai-rank-tracking-tools) guide compares trackers by position. For what a full workload costs once engine add-ons and prompt volume are billed, see our comparison of [LLM SEO software](https://missiongrowth.io/blog/best-llm-seo-tools). ## What AI visibility measures: four dimensions AI visibility measures four things: how often and how prominently AI answers mention your brand, how favorably they describe it, which sources they cite, and how that compares with named competitors. Brand visibility in AI search is therefore a bundle of readings rather than one metric. Here are the four, with what a vendor can legitimately claim for each: - **Mention rate and share of voice.** A mention counts when the answer names your brand. A recommendation counts when the answer puts you forward as an option. A citation counts when the answer cites your page. For share of voice AI search tools mostly agree on the idea and differ on the rule: Ahrefs defines it as the share of AI responses in your topic set that mention or cite you versus competitors. - **Sentiment.** Semrush benchmarks the positive and negative sentiment of brand mentions, and HubSpot's Grader gives sentiment up to 40 of its 100 points. - **Citation source analysis.** Which domains, threads and videos the answer relies on. Ahrefs adds Reddit threads and YouTube, and 5 of the 10 G2 reviews captured for Profound name its view of sources or citations as a strength. - **Competitor benchmarking.** Semrush shows the prompts and sources where competitors are cited and you aren't. Evertune says its AI Brand Index shows competitive positioning, which is a vendor claim. Position inside one answer is not on that list. Answers move too much from run to run for it to be a reliable reading. SparkToro's January 2026 study ran 12 prompts through 3 tools with 600 volunteers, 2,961 runs in all. Two responses returned the same brand list fewer than 1 in 100 times. The author's own hedge is that percent visibility across many runs is probably a reasonable measure of prominence. So judge visibility as a rate across many runs. How many runs a prompt needs, and what that does to the price, is worked out in our guide to [ChatGPT tracking tools](https://missiongrowth.io/blog/best-chatgpt-seo-tools). ### AI visibility or AI rank tracking? AI rank tracking checks where a page or brand appears for one specific prompt, while AI visibility measures the brand across a set of prompts and engines. The buyer differs too. If you own a keyword list and report positions, you want a rank tracker. If you owe someone a statement about brand presence in AI answers, you want a visibility tool, which is what this page compares. [AI rank tracking](https://missiongrowth.io/blog/best-ai-rank-tracking-tools) has its own guide. ## What an AI visibility score is made of An AI visibility score is a vendor-defined composite with no standard formula: HubSpot's Grader gives sentiment 40 of 100 points and share of voice 10, while Ahrefs defines AI share of voice as a share of responses. A demand estimate a vendor shows for a topic is a different number again. [What AI prompt volume actually measures](https://missiongrowth.io/blog/prompt-volume) explains how it is built. That means two scores for the same brand cannot be averaged or compared across tools. Each tool built its own instrument, and the next three parts open them. ### Four ways a tool produces its number Tools produce their number in four ways, and each way answers a different question: | Method | Who does it | What the number means | Weak spot | |---|---|---|---| | Model recall check | HubSpot AI Search Grader | How ChatGPT, Perplexity and Gemini each characterize your brand from their training data, with share of voice measured at the time of analysis | One-time snapshot; HubSpot says the output is AI-generated, not human reviewed and not guaranteed | | Vendor prompt index | Ahrefs Brand Radar | Share of responses to Ahrefs' own prompt database that mention or cite you, searchable for any brand with no setup | Question sets are re-tested monthly on a 90-day window; limited coverage for brands with little search volume; a G2 reviewer says history is restated when the index updates | | Your tracked prompts | Ahrefs Custom Prompts, Otterly.ai, Profound Trial | Answers to the questions you define, collected from the moment you start tracking | No data from before you start, and the result is only as good as the prompts you chose | | Heavy sampling | Evertune | Each prompt sampled up to 100 times per model, with the prompt strategy grounded in a panel of over 150 million user prompts | $800 a month; Reddit commenters call the method overkill for most teams and say insights take 2-3 weeks | A number can be compared with itself over time only while its method holds still. The Ahrefs reviewer comment is the clearest case: when the index updates, the past gets restated, and the trend line you reported last quarter no longer matches. ### Inside one composite: HubSpot's five weights HubSpot's Grader is the one composite here that publishes its weights, which makes it the only score you can take apart: - **Sentiment:** up to 40 points - **Presence quality:** 20 points - **Brand recognition:** 20 points - **Share of voice:** 10 points - **Market competition:** 10 points ::figure{src="/blog/figures/best-ai-visibility-tools-2.svg" alt="Stacked bar of HubSpot’s AI Search Grader score: sentiment 40, presence quality 20, brand recognition 20, share of voice 10, market competition 10." caption="In HubSpot’s Grader, sentiment carries 40 of 100 points and share of voice 10." width="720" height="424"} Share of voice is 10 of 100 points, so it is 10% of the score, and sentiment alone is 40%. The other four dimensions together carry 90 points (100 minus 10), which means a brand can reach 90 points with no share of voice at all. None of these dashboards shows the step that produced a sentiment label. [How LLM brand sentiment scores are actually built](https://missiongrowth.io/blog/llm-brand-sentiment) covers the judge model behind it. For example, a brand that models describe warmly but that rarely appears next to competitors can score well on a Grader and still lose the comparisons a buyer makes. If your board cares about a competitive number, read the weights before you trust the total. For denominators and which numbers belong in a board report, see [AI search visibility KPIs](https://missiongrowth.io/blog/ai-search-visibility-kpis). ### Is there a good score? No universal benchmark exists for an AI visibility score. Because each vendor defines its own composite, a good score is one that rises against your own baseline on the same tool, the same prompt set and the same method. ## How we compared these AI visibility tools The 11 third-party AI visibility tools here, plus Mission Growth, were read from each vendor's pricing, product and help pages and from G2 and Reddit comments as of October 2026, with no hands-on testing claimed. We compared each tool on five criteria: - **Entry price and plan limits.** The monthly list price of the cheapest plan that tracks, and what that plan caps. - **Engines at entry.** The engines the entry plan covers, which can be fewer than the union a headline lists. - **How the number is built.** Model recall, a vendor index, your prompts or heavy sampling, or a dash where the pages do not say. - **What happens after the number.** Whether the plan ships recommendations or an agent. - **What users say.** The first G2 page per vendor and the Reddit comments that name the tool. The scope is brand visibility monitors. AI SEO suites and content tools belong to the [AI search optimization tools](https://missiongrowth.io/blog/best-ai-seo-tools) comparison, rank trackers to the rank tracker guide above, and standalone free checkers to the AEO tool guide. The tools here handle AI visibility monitoring. The optimization that follows is GEO work in content and off-site mentions, so the choice is about measurement and what follows it. On user feedback, each count is the number of G2 and Reddit comments read that name the tool. ## The 11 AI visibility tools, one by one The 11 cards run from lowest to highest entry price, with the two vendors that publish no price last. Each has a verdict, what its number is built from, pros and cons that trace to vendor pages or counted user comments, and a price line. ### Otterly.ai **Best for:** Small teams and agencies on a budget ::shot{src="/blog/tools/otterly-ai-pricing.webp" width="1600" height="1000" alt="Otterly.ai pricing page listing the Lite, Standard and Premium plans" caption="Otterly.ai pricing page" captured="2026-10-04"} ::video{id="It4J96s3dS8" thumb="https://i.ytimg.com/vi/It4J96s3dS8/maxresdefault.jpg" width="1280" height="720" alt="Thumbnail of the official Otterly.ai YouTube video" caption="Official Otterly.ai video on YouTube" title="OtterlyAI Welcome Tour: AI Search & LLM Monitoring Simplified - English" description="Explore the future of AI search and LLM (Large Language Model) monitoring in this concise OtterlyAI welcome tour! In just a few minutes, you'll discover how OtterlyAI empowers businesses with seamless observation, optimization, and management of LLM-driven search experiences. 🔍 What You'll Learn: •" uploaded="2025-08-09"} Otterly.ai is the cheapest recurring tracker here. Lite covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot with 15 search prompts, tracked daily. Its number comes from the prompts you set. Engines cost extra above that. Google AI Mode and Gemini are $9, $59 or $149 a month each on Lite, Standard and Premium, and Claude is $29, $109 or $439. One G2 review says Lite feels too small for a growing workload and the jump to Standard feels large. One third-party YouTube walkthrough from February 2026 showed a ranking table with zero mentions where the overview showed eight, which is a single observation. Agencies can join Agency Partners for 150 prompts on Standard, 500 on Premium and unlimited client workspaces. Lite also includes unlimited brand reports, unlimited team members, one workspace and multi-country support, so the cap you hit first is the 15 prompts. Standard adds API and MCP access, and Lite lists multi-country support (50+). Start here if you want daily tracking this week on a small budget. **Pros:** - 4 engines from $29 a month and a free trial with no credit card - The cheapest, lowest friction entry point, per 4 Reddit comments **Cons:** - Claude, Google AI Mode and Gemini cost extra - Lite feels small and Standard a big step, per 1 G2 review **Price:** Lite $29, Standard $189, Premium $489 a month (monthly list prices) ### ZipTie **Best for:** Teams that want to pay per check, and agencies with small client sets ::shot{src="/blog/tools/ziptie-pricing.webp" width="1600" height="1000" alt="ZipTie pricing page showing the Starter preset and the per check unit price" caption="ZipTie pricing page" captured="2026-10-04"} ::shot{src="/blog/tools/ziptie-product.webp" width="1600" height="1000" alt="ZipTie product page describing tracking across AI search engines" caption="ZipTie product page" captured="2026-10-04"} ZipTie is usage based: you pay for checks rather than for a plan tier. The Starter preset starts at $42.75 a month, a check costs $0.01 per prompt per engine, and the rate drops to $0.0087 a check on all 7 engines. The 7-day trial needs no card and gives 25 daily prompts on ChatGPT, Google AI Overviews and Microsoft Copilot. Its pages do not say how answers are collected. Above Starter the presets climb to Professional from $659.59 a month and Enterprise from $3,137.09, so the per check meter matters more as your prompt set grows. Agencies should read the fine print. ZipTie says there are no white-label reports, because the PDF snapshot and the share page carry ZipTie’s mark, and there is no cross-client rollup. After Otterly.ai's $29, ZipTie is the second cheapest of the nine published entry prices. ZipTie's own site says it shows you what to change to win more answers, which is a vendor claim worth testing during the 7-day trial before you pay for a larger preset. **Pros:** - 7 engines - A 7-day trial with no card **Cons:** - No white-label reports and no cross-client rollup - The trial covers only 3 engines **Price:** From $42.75 a month (Starter preset); $0.01 per prompt per engine per check ### HubSpot AEO **Best for:** A free first look, and HubSpot customers ::shot{src="/blog/tools/hubspot-aeo-grader-product.webp" width="1600" height="1000" alt="HubSpot AI Search Grader page with the free check and the HubSpot AEO offer" caption="HubSpot AI Search Grader" captured="2026-10-04"} ::video{id="_h1q2NgZla8" thumb="https://i.ytimg.com/vi/_h1q2NgZla8/maxresdefault.jpg" width="1280" height="720" alt="Thumbnail of the official HubSpot YouTube video" caption="Official HubSpot video on YouTube" title="Introducing HubSpot AEO | The New Way Buyers Find Your Business" description="Search used to be enough. Social used to be enough. Blogging, ads, email. They all worked. But buyers are asking AI for recommendations before they ever visit your website. They're getting answers from ChatGPT, Gemini, and Perplexity instead of ten blue blinks. And the answer either includes your bu" uploaded="2026-04-14"} HubSpot's AI Search Grader is a free way to see what models say about your brand, and HubSpot AEO is the paid tracker behind it. The Grader sends your brand information to ChatGPT, Perplexity and Gemini and asks each how it characterizes the brand based on its training data. It needs no account and gives a score out of 100. It is a one-time snapshot. Tracking over time, specific prompts and competitor comparison need HubSpot AEO. HubSpot states the Grader's output is AI-generated, not reviewed by a human and not guaranteed. Treat the score as a conversation starter rather than a KPI. The OpenAI model it queries is GPT-5.4 mini, so the ChatGPT reading comes from that one model. HubSpot says results are cross-validated across the three platforms to produce a composite, so the total blends three models' answers into one number. Run the Grader once before you buy anything. If the output surprises you, you have a reason to track; if it matches what you expect, you've spent nothing. **Pros:** - Free, with no account - HubSpot AEO is included in Marketing Hub Pro and Enterprise **Cons:** - The Grader is a one-time snapshot - Output is AI-generated and not guaranteed, and it covers 3 engines **Price:** Grader free; HubSpot AEO $50 a month with no HubSpot subscription required, or included in Marketing Hub Pro and Enterprise ### Peec AI **Best for:** Teams and agencies that want to budget before a sales call ::shot{src="/blog/tools/peec-ai-pricing.webp" width="1600" height="1000" alt="Peec AI pricing page with the Starter, Pro and Advanced plans" caption="Peec AI pricing page" captured="2026-10-04"} ::video{id="WHP1jf8F_BA" thumb="https://i.ytimg.com/vi/WHP1jf8F_BA/maxresdefault.jpg" width="1280" height="720" alt="Thumbnail of the official Peec AI YouTube video" caption="Official Peec AI video on YouTube" title="Peec AI: Track and Improve Your AI Brand Visibility" description="Your prospects are using ChatGPT, Perplexity, Claude, and Gemini to research products and make decisions. Is your brand showing up in their answers? Peec AI helps you track, measure, and improve your brand visibility across major AI platforms. What Peec AI does: - Track brand mentions across ChatGPT" uploaded="2026-02-27"} Peec AI publishes three tiers: Starter $95 for 50 prompts, Pro $245 for 150 prompts and 2 projects, Advanced $495 for 350 prompts, 5 projects and Looker Studio. Starter already includes unlimited users. The catch is models. Every plan chooses only 3, and each extra model costs $30 on Starter, $70 on Pro or $140 on Advanced a month. One G2 reviewer calls the limit a subscription wall. Reviewers also want next steps. Two G2 reviews and one Reddit comment say it shows visibility but gives no clear recommendations, and 2 Reddit comments find prompt-sampled answers noisy as KPIs. The pricing page shows a Start free trial button without a length. Starter includes 1 project and daily tracking, so an agency with several clients moves up to Pro (2 projects) or Advanced (5). Choose Peec AI over Otterly.ai if you want a ladder that adds projects and Looker Studio as you grow. Choose Otterly.ai if the four engines it ships are the ones you need and price is the constraint. **Pros:** - Three public tiers and unlimited users on Starter - A free trial button on the pricing page **Cons:** - Only 3 models per plan, with extras from $30 to $140 a month - Reviewers want recommendations **Price:** Starter $95, Pro $245, Advanced $495 a month ### Semrush AI Visibility Toolkit **Best for:** Teams that already run reporting in Semrush ::shot{src="/blog/tools/semrush-ai-visibility-toolkit-pricing.webp" width="1600" height="1000" alt="Semrush SEO + AI Search pricing page with the Starter, Pro+ and Advanced plans" caption="Semrush pricing page" captured="2026-10-04"} ::shot{src="/blog/tools/semrush-ai-visibility-toolkit-product.webp" width="1600" height="1000" alt="Semrush AI Visibility Toolkit page describing visibility and share of voice reporting" caption="Semrush AI Visibility Toolkit" captured="2026-10-04"} Semrush AI search tracking makes sense when your reporting already lives in Semrush. Older price lists show a separate per-domain add-on, but Semrush now sells AI visibility inside SEO + AI Search plans, first with a stated allowance at Starter. Starter is $199 a month billed monthly ($165.17 billed annually) with 50 prompts a day. Pro+ is $248.17 for 100 and Advanced $455.67 for 200 with API, both billed annually. The SEO plan at $117.33 billed annually lists AI tracking features without a stated allowance. The toolkit reports sentiment, visibility and share of voice across AI platforms and competitors, plus a gap view of prompts and sources where competitors are cited and you aren't. The product page does not itemise engines, and the pages do not say how answers are collected. Additional users start at $45 a month. If you don't use Semrush for anything else, price the toolkit against dedicated trackers, because the plan includes the SEO suite around it. If you do, test the gap view in the trial first: it turns a visibility score into a list of prompts to go after. **Pros:** - Sentiment, share of voice and competitor gaps inside the suite - A 7-day trial **Cons:** - The prompt allowance starts at Starter - Engines are not itemised on the product page **Price:** Starter $199 a month billed monthly ($165.17 billed annually); Pro+ $248.17; Advanced $455.67 billed annually ### Ahrefs Brand Radar **Best for:** Teams that want to research any brand and see Reddit and YouTube ::shot{src="/blog/tools/ahrefs-brand-radar-pricing.webp" width="1600" height="1000" alt="Ahrefs pricing page with the Brand Radar AI and custom prompt packages" caption="Ahrefs Brand Radar pricing" captured="2026-10-04"} ::video{id="U9-zRV8az4A" thumb="https://i.ytimg.com/vi/U9-zRV8az4A/maxresdefault.jpg" width="1280" height="720" alt="Thumbnail of the official Ahrefs YouTube video" caption="Official Ahrefs video on YouTube" title="Ahrefs Brand Radar: See ANY brand's AI visibility" description="Ahrefs Brand Radar shows how AI tools mention your brand across 250M+ search-backed prompts and which sources they draw on: Google, YouTube, Reddit, TikTok." uploaded="2026-03-06"} Ahrefs Brand Radar is the research pick because it works two ways. The index runs Ahrefs' own prompt database through each AI platform, so you can search any brand with no setup. Custom Prompts lets you define the questions, with data starting when tracking starts. The index has limits. Question sets are re-tested monthly on a 90-day window, coverage is limited for brands with little search volume, and a G2 reviewer says historical metrics change retroactively when the index updates. Claude is Custom Prompts only, at 8 checks per update. Beyond answers, Brand Radar surfaces Reddit threads and YouTube. Ahrefs states no free trial. Choose the index when you need to see a brand you aren't tracking yet, such as a competitor or a category. Choose Custom Prompts when the report depends on fixed questions you control. Ahrefs says both index types derive from real search demand rather than synthetic guesses. If you only need to track your own prompts, buy a custom prompt package rather than the index. **Pros:** - Any brand searchable with no setup - Reddit and YouTube surfaces **Cons:** - Limited coverage for brands with little search volume - History restated when the index updates, per a G2 reviewer, and no trial stated **Price:** Brand Radar AI from $199 a month; custom prompt packages from $50 a month (Basic, 2,500 checks) ### Scrunch AI **Best for:** Teams on a fixed budget, and Sitecore shops ::shot{src="/blog/tools/scrunch-ai-pricing.webp" width="1600" height="1000" alt="Scrunch AI pricing page with the Core plan and Enterprise tier" caption="Scrunch AI pricing page" captured="2026-10-04"} ::shot{src="/blog/tools/scrunch-ai-product.webp" width="1600" height="1000" alt="Scrunch AI product page describing AI visibility monitoring" caption="Scrunch AI product page" captured="2026-10-04"} ::video{id="63EIEZ7zlbE" thumb="https://i.ytimg.com/vi/63EIEZ7zlbE/maxresdefault.jpg" width="1280" height="720" alt="Thumbnail of the official Scrunch AI YouTube video" caption="Official Scrunch AI video on YouTube" title="Scrunch: There's a better way to win AI search" description="Reading your spec sheet to a server rack? Pretty silly. Adding llms.txt to your website, cranking out AI-generated content, and hoping for the best? Same energy. Every brand has the same questions about AI search: ✦ Where are we winning? ✦ Where are we losing? ✦ Why? ✦ And, most importantly, what sh" uploaded="2026-06-09"} Scrunch AI Core is a fixed budget: $250 a month for 125 prompts, 5,000 responses a month and 5 user licenses. It tracks 4 engines, ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise has a custom price and 9 LLMs, adding five that Core lacks: Claude, Gemini, Meta AI, Google AI Mode and Grok. Looker Studio, the Query API and MCP are Enterprise only. Core also caps competitors at 5 and page optimization at 1 a month, and lists AI Search Trends at 3 topics and Query Fan-out as Limited. Core has a 7-day free trial, and a free AI audit needs no credit card. Sitecore announced its acquisition of Scrunch in June 2026. Scrunch positions Core for teams that want to evaluate the tool, establish AI visibility benchmarks and prove impact before scaling. If you need all 9 engines or the API, you are pricing Enterprise. A Sitecore team gets a vendor in its own stack; everyone else should ask what the acquisition changes for pricing and roadmap. **Pros:** - A 7-day trial and a free AI audit - 5 user licenses **Cons:** - Core tracks 4 engines, and the full 9 need Enterprise - API and MCP access is Enterprise only **Price:** Core $250 a month; Enterprise custom ### AthenaHQ **Best for:** Teams that want to test free, then widen engines ::shot{src="/blog/tools/athenahq-pricing.webp" width="1600" height="1000" alt="AthenaHQ plans page with the Free tier and the Starter plan" caption="AthenaHQ plans page" captured="2026-10-04"} ::video{id="j03AdwKYquE" thumb="https://i.ytimg.com/vi/j03AdwKYquE/hqdefault.jpg" width="480" height="360" alt="Thumbnail of the official AthenaHQ YouTube video" caption="Official AthenaHQ video on YouTube" title="Introducing Athena AI, our latest AI Agent!" description="We just launched Athena AI, and the AthenaHQ homepage is now a conversation. When you log in today, you are not greeted with a dashboard. You are greeted with Athena AI, an agentic AI copilot built for marketing teams who need to win on AI Search. Ask it anything about your brand's AI search presenc" uploaded="2026-06-16"} AthenaHQ lets you test before you pay, then meters everything in credits. The free tier gives a $25 credit (300 credits) and 5 engines. Starter is $295 a month with 3,600 credits and 11 models. One credit is one AI response, so 3,600 credits is about 120 responses a day (3,600 divided by 30 days). That is enough for 10 prompts a day on all 11 models, which is a small footprint for a $295 plan. Starter adds CSV export and a content optimization agent. On Reddit, one post by a competing vendor groups AthenaHQ with enterprise-budget tools. Starter's plan list names ChatGPT, Perplexity, AI Overviews and AI Mode among its engines, and the same page lists on-page and off-page actions, a content optimization agent and self-learning content improvement. Read that as AthenaHQ's action layer: it sits on Starter rather than behind the custom Enterprise plan. Before you buy, check how many of the 120 daily responses your own prompt set would use on the engines you care about, and which of them you need. **Pros:** - A free tier with 300 credits and 5 engines - A content optimization agent on Starter **Cons:** - Credits meter every response, which caps daily volume **Price:** Free; Starter $295 a month; Enterprise custom ### Evertune **Best for:** Mid-market and enterprise teams that must defend a number ::shot{src="/blog/tools/evertune-pricing.webp" width="1600" height="1000" alt="Evertune pricing page with the Pro plan and the enterprise tier" caption="Evertune pricing page" captured="2026-10-04"} ::shot{src="/blog/tools/evertune-product.webp" width="1600" height="1000" alt="Evertune product page with its AI visibility across models view" caption="Evertune product page" captured="2026-10-04"} Evertune has the deepest sampling here: it samples each prompt up to 100 times per model, with its prompt strategy grounded in EverPanel, a proprietary panel of over 150 million user prompts. If you must defend a number to a board, a rate across 100 runs speaks directly to the run-to-run variance problem. Pro is $800 a month for 100,000 prompts across 11 AI models and 25 AI-optimized articles a month. It reports an AI Visibility Score per model over time, and an Insights Agent prioritizes moves. Evertune says its AI Brand Index shows competitive positioning, which is its own claim. Both tiers end in a demo request, with no free trial shown. On Reddit, 1 comment calls it expensive for what it reports, 2 call it overkill for most teams, and 1 mentions a 2-3 week wait for insights. Pick it when the audience for the number is a skeptical executive. Skip it when you need a weekly trend on a handful of prompts, which is where the Reddit overkill comments are most likely to apply. **Pros:** - Each prompt sampled up to 100 times per model - Prompt strategy grounded in a panel of over 150 million user prompts **Cons:** - $800 a month and no free trial - Reddit calls it expensive and overkill, with a 2-3 week wait for insights **Price:** Pro $800 a month; Enterprise by demo request ### Profound **Best for:** Enterprise teams that accept a sales conversation ::shot{src="/blog/tools/profound-pricing.webp" width="1600" height="1000" alt="Profound pricing page with the free Trial and the Enterprise plan" caption="Profound pricing page" captured="2026-10-04"} ::video{id="TTidorXLogM" thumb="https://i.ytimg.com/vi/TTidorXLogM/maxresdefault.jpg" width="1280" height="720" alt="Thumbnail of the official Profound YouTube video" caption="Official Profound video on YouTube" title="Introducing Profound" description="Profound helps brands understand their visibility and reputation in AI search by analyzing real front-end user prompts and delivering authentic insights with advanced analytics for sentiment, citations, and competitor benchmarking. The platform reveals how brands appear in AI answers and conversatio" uploaded="2025-09-24"} Profound is the enterprise pick: the free Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, and Enterprise tracks up to 9 answer engines at a custom price. Export and API are Enterprise only. On G2, 6 of the 10 reviews captured praise a clear view of how the brand appears in AI answers, and 5 of them name sources or citations. The complaints are price (4 of 10 captured reviews call it high or inflexible) and diagnosis: 1 G2 review says the dashboard shows scores moved but not why, another says fixing a gap still needs extra content work, and 1 Reddit comment says it is less useful when a client asks why. For a small team that is a lot to pay for a score without a cause. For an enterprise that wants up to 9 engines, it is the one to price. The Trial has no exports or API. Treat it as a sample of the dashboard rather than a pilot: 50 prompts for 7 days on 3 engines will show you the interface and the source view. It won't show whether Enterprise's 9 engines answer your questions. **Pros:** - Up to 9 engines on Enterprise versus 3 on the Trial - A clear view of answers and cited sources, per 6 of 10 captured G2 reviews **Cons:** - Price is the top complaint - The dashboard shows moves, not causes, and export and API are Enterprise only **Price:** Free 7-day Trial; Enterprise custom ### Bluefish AI **Best for:** Large brands that want security, services and Alexa for Shopping ::shot{src="/blog/tools/bluefish-ai-product.webp" width="1600" height="1000" alt="Bluefish AI homepage with its AI monitoring, optimization and measurement suites" caption="Bluefish AI homepage" captured="2026-10-04"} ::video{id="mbfAX9hW9K0" thumb="https://i.ytimg.com/vi/mbfAX9hW9K0/maxresdefault.jpg" width="1280" height="720" alt="Thumbnail of the official Bluefish AI YouTube video" caption="Official Bluefish AI video on YouTube" title="Build the brand AI believes in with Bluefish." description="You worked hard to build your brand. Don't let AI define it for you. Bluefish helps brands understand and improve how they're represented by AI. Since launching in 2024, more than 10% of the Fortune 500, including Adidas, Tishman Speyer, and Hearst, use Bluefish to ensure their products and servic" uploaded="2026-07-28"} Bluefish AI is enterprise reputation monitoring sold through demos. It tracks 10+ LLMs daily, including Alexa for Shopping, without itemising the engines. Its number comes from static prompts with model drift controls. It sells three suites: AI Monitoring, AI Optimization and AI Measurement. For security reviews it lists SSO, MFA, SOC 2 Type II, HIPAA-ready, API and MCP. Bluefish says more than 10% of the Fortune 500 use it, which is a vendor claim. The site also lists 15+ provider integrations, which is where the demo should start. There is no pricing page. The calls to action are "Talk to an AI marketing expert" and "Request a demo." Static prompts keep the questions fixed, which is what a trend line needs. The page does not describe the drift controls, so ask how they work before you rely on them. Choose Bluefish when procurement asks for SOC 2 and a services relationship before a price. Skip it if you need to see a price before a call, since there isn't one. **Pros:** - SOC 2 Type II, SSO and HIPAA-ready - Three suites: monitoring, optimization and measurement **Cons:** - No public price, so every route is a demo request - Engines are not itemised **Price:** Not published; request a demo ### Mission Growth (our platform) **Best for:** Teams that want findings acted on ::shot{src="/blog/tools/missiongrowth-home.webp" width="1600" height="1000" alt="Mission Growth homepage with its AI-led SEO and GEO growth service" caption="Mission Growth homepage" captured="2026-10-03"} We built Mission Growth for teams that want findings acted on. Mission Growth is an AI-led SEO and GEO growth service: AI catches the signal, our experts make the move, and you see the result. If you're weighing a monthly service against buying software, the comparison of an [AI SEO agency](https://missiongrowth.io/blog/ai-seo-agency-vs-software) with software covers that choice. Mission Growth's platform tracks AI citations and visibility for customers. **Price:** Monthly fee, quoted after an audit ## What users say: dashboards that show the move but not the cause Reviewers of Profound, Otterly.ai and Peec AI describe a dashboard that shows the score moved but not why or what to do next: 5 G2 reviews and 5 Reddit mentions, set against 3 G2 reviews praising Otterly.ai's recommendations. Here is the count by vendor, in both directions: ::dataset{key="review-counts" name="G2 and Reddit comments about dashboards without next steps, by AI visibility vendor, October 2026"} | Vendor | G2 complaints | G2 praise of recommendations | Reddit mentions | |---|---|---|---| | Profound | 2 | 0 | 1 | | Otterly.ai | 1 | 3 | 3 | | Peec AI | 2 | 0 | 1 | | Total | 5 | 3 | 5 | The sample is the first G2 page per vendor and the Reddit comments that name the tool. One Reddit thread covers both Otterly.ai and Peec AI, and Reddit threads include posts by competing vendors, so they count as mentions and never as reviews. The two directions fit together. The Otterly.ai complaint is from June 2026, and the praise for its new recommendations section runs to August 2026, Lite now includes 3 recommendations a week. So for this one vendor, reviewers praised the fix once it shipped, which is the case for choosing a plan by what it does after the number. Here is which plans ship more than tracking: | Tool | What ships beyond tracking | On which plan | |---|---|---| | Otterly.ai | 3 recommendations a week | Lite ($29); Standard also lists recommendations | | HubSpot AEO | Prioritized recommendations from ongoing monitoring | $50 a month | | AthenaHQ | A content optimization agent and CSV export | Starter ($295) | | Scrunch AI | 1 page optimization a month | Core ($250) | | Semrush | Prompts and sources where competitors are cited and you aren't | The AI Visibility Toolkit in SEO + AI Search plans | | Evertune | 25 AI-optimized articles a month and an Insights Agent | Pro ($800) | | Bluefish AI | An AI Optimization suite | Sold by demo | Decide who will act. If nobody on your team will turn a gap into a page, buy the rung with an action layer or a service, because a $29 dashboard will not do it for you. If someone will, a tracker plus your own content work is enough. Turning a gap into a page is the job in our [AI citation gap analysis](https://missiongrowth.io/blog/ai-citation-gap-analysis) guide. ## How to choose an AI visibility tool by the report you owe Choose an AI visibility tool by the report you owe: a board number needs a fixed competitor set and a stated counting rule, a weekly trend needs fixed prompts, and a fix list needs an action layer on your plan. Match your situation to a row: | Report owed | What it needs | Tools that fit | Check before buying | |---|---|---|---| | Board share of voice number | A fixed competitor set and a stated counting rule | Ahrefs Brand Radar (share of responses that mention or cite you); Evertune (up to 100 samples per prompt) | What counts as a mention | | Weekly trend | The same prompts, tracked daily | Otterly.ai (15 prompts, $29); Peec AI (50 prompts, $95); ZipTie (per check) | Who writes the prompts, and how many times each runs | | Fix list | An action layer on your plan | Otterly.ai Lite (3 recommendations a week); AthenaHQ Starter (content optimization agent); Scrunch AI Core (1 page optimization a month); Evertune Pro (Insights Agent) | Which recommendations ship on your plan | | Free first look | A one-time read, no commitment | HubSpot Grader; the Scrunch AI free audit; 7-day trials | Snapshot or ongoing tracking | | Inside an existing suite | Reporting where you already work | Semrush Starter (50 prompts a day); HubSpot AEO in Marketing Hub Pro and Enterprise | Prompt allowance, and engines not itemised | | Agency with clients | Client workspaces and white-label output | Otterly.ai Agency Partners (150 prompts on Standard); Peec AI Advanced (5 projects) | ZipTie has no white-label reports | | Enterprise with security review | SSO, SOC 2 and services | Profound Enterprise (up to 9 engines); Bluefish AI (SOC 2 Type II) | Price by demo; export and API Enterprise only on Profound | 6 of 9 published entry prices are $199 a month or less, so a $199 budget still leaves the weekly trend and fix list rows open. Before you pay, ask each vendor five questions: 1. **What counts as a mention?** A name, a recommendation or a citation changes the number. 2. **How many times does each prompt run?** One run is a single draw, and a rate needs many runs. 3. **Who writes the prompts?** You, the vendor or a panel. 4. **Is history restated when the index updates?** One G2 reviewer says it is for Ahrefs. 5. **Which recommendations ship on your plan?** Ask for the plan, not the product. Start with a free route, shortlist two tools whose number is built the way your report needs, and run the five questions on both before paying. A visibility score is an instrument reading, so the tool you pick should be the one whose method you can explain to the person who reads the report. When the tool is running, pair its numbers with referral and Search Console data in [AI search analytics](https://missiongrowth.io/blog/ai-search-analytics). ## FAQ ### What is an AI visibility tool? An AI visibility tool tracks whether, how often and how favorably AI engines name your brand against competitors. "LLM visibility tool" names the same class. Most report the result, and where a tool acts on it, the action layer sits on a specific plan, as the ladder above shows. ### Is Google visibility the same as AI visibility? No. Google visibility is positions and clicks, which you measure in Search Console. AI visibility is the share of sampled answers that name your brand, and answers rarely repeat the same list: SparkToro found fewer than 1 in 100 repeats. [GEO vs SEO](https://missiongrowth.io/blog/geo-vs-seo) explains how the two jobs differ. ### Which AI visibility tools are free? Eight of the 11 tools have a free route: the HubSpot Grader (a one-time check), AthenaHQ's free tier, and trials at Otterly.ai, Peec AI, ZipTie, Scrunch AI, Semrush and Profound. Ahrefs and Evertune state none, and Bluefish AI offers a demo request only. Standalone checkers are covered in our guide to [free AEO tools](https://missiongrowth.io/blog/aeo-tool). ### What is a good AI visibility score? There is no universal benchmark, because each vendor defines its own composite. HubSpot's Grader, for example, gives share of voice 10 of 100 points. A good score is one that rises against your own baseline on the same tool, the same prompt set and the same method. ### How much do AI visibility tools cost? Entry plans run from $29 to $800 a month across nine published monthly list prices, and six of the nine are $199 or less. Profound and Bluefish AI publish none. A full workload costs more once engine add-ons and prompt volume are counted, which the LLM SEO software comparison above prices. ### Can an AI visibility tool improve my visibility automatically? Tools mostly report. Some ship recommendations (Otterly.ai Lite includes 3 a week) or an agent (AthenaHQ Starter has a content optimization agent), and Evertune Pro includes 25 AI-optimized articles a month. The visibility gain itself still depends on content and off-site work, which is GEO.