A 30-city travel pass brand grew organic revenue 117% in 6 months
Redirect and sitemap leaks closed, flagship pass pages rebuilt and the catalogue opened to AI assistants. Organic search now brings in about 40 orders a month.
- Partner
- MegaPass
- Industry
- Travel
- Market
- Global
- Website
- megapass.com
Headline result
+117%
Organic revenue
+117%
Organic revenue
+205%
Organic traffic
~2,000 sessions a month
40
Organic sales a month
Monthly average from SEO and AEO
Overview
Thirty cities, eight languages, one organic sales engine
MegaPass runs a multilingual store for sightseeing passes and museum entry across 30+ cities, on in-house software. Its rankings climbed through 2025, then fell back after Google’s March 2026 updates. Our audit traced where value was leaking: temporary redirects, a www host that returned 404 and sitemaps full of dead URLs. AI crawlers were being refused too. We closed those leaks first, rebuilt the pages that sell and wrote for the questions travellers put to AI assistants. In the six months that followed, revenue from organic search rose 117% and page-one keywords set a new record.
What we did
What we changed, end to end
- Temporary 302 redirects on locale-less city URLs switched to permanent 301s
- The www host redirected to the main domain so old backlinks pass equity again
- Sitemaps regenerated to list only live, indexable URLs
- Stale products and soft-404 redirects removed from the catalogue
- x-default added to the 8-language hreflang set
Success factors
What made this work
- 01A full audit before any fix, so the biggest leaks went first
- 02Small, fast technical changes with outsized impact
- 03Product pages written for buyers, then structured for search
- 04Treating AI answer engines as a sales channel, not a side project
- 05Measuring outcomes in sales, not sessions
Proof
Direct from the source
Conclusion
Closing the leaks before adding anything new, then writing for Google and AI assistants alike, lifted organic revenue 117% and turned organic search into a steady source of about 40 orders a month.
Want similar results in your business?
Start with a free audit. See where the lift is before you commit.
How it works
- 01
30-minute audit call
We map your funnel against your goal and pull live data from your channels.
- 02
Lift estimate
You get a written estimate of where the lift is, with a 30-day plan to capture it.
- 03
You decide
Run it with us, run it in-house, or shelve it. No commitment from the audit.