Best AI Visibility Tools 2026: Methods, Prices, Free Trials

Otterly.ai is the cheapest recurring tracker here. Lite covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot with 15 search prompts, tracked daily. Its number comes from the prompts you set.

Engines cost extra above that. Google AI Mode and Gemini are $9, $59 or $149 a month each on Lite, Standard and Premium, and Claude is $29, $109 or $439.

One G2 review says Lite feels too small for a growing workload and the jump to Standard feels large. One third-party YouTube walkthrough from February 2026 showed a ranking table with zero mentions where the overview showed eight, which is a single observation. Agencies can join Agency Partners for 150 prompts on Standard, 500 on Premium and unlimited client workspaces.

Lite also includes unlimited brand reports, unlimited team members, one workspace and multi-country support, so the cap you hit first is the 15 prompts. Standard adds API and MCP access, and Lite lists multi-country support (50+). Start here if you want daily tracking this week on a small budget.

ZipTie is usage based: you pay for checks rather than for a plan tier. The Starter preset starts at $42.75 a month, a check costs $0.01 per prompt per engine, and the rate drops to $0.0087 a check on all 7 engines.

The 7-day trial needs no card and gives 25 daily prompts on ChatGPT, Google AI Overviews and Microsoft Copilot. Its pages do not say how answers are collected. Above Starter the presets climb to Professional from $659.59 a month and Enterprise from $3,137.09, so the per check meter matters more as your prompt set grows.

Agencies should read the fine print. ZipTie says there are no white-label reports, because the PDF snapshot and the share page carry ZipTie’s mark, and there is no cross-client rollup.

After Otterly.ai's $29, ZipTie is the second cheapest of the nine published entry prices.

ZipTie's own site says it shows you what to change to win more answers, which is a vendor claim worth testing during the 7-day trial before you pay for a larger preset.

HubSpot's AI Search Grader is a free way to see what models say about your brand, and HubSpot AEO is the paid tracker behind it. The Grader sends your brand information to ChatGPT, Perplexity and Gemini and asks each how it characterizes the brand based on its training data. It needs no account and gives a score out of 100.

It is a one-time snapshot. Tracking over time, specific prompts and competitor comparison need HubSpot AEO.

HubSpot states the Grader's output is AI-generated, not reviewed by a human and not guaranteed. Treat the score as a conversation starter rather than a KPI. The OpenAI model it queries is GPT-5.4 mini, so the ChatGPT reading comes from that one model.

HubSpot says results are cross-validated across the three platforms to produce a composite, so the total blends three models' answers into one number. Run the Grader once before you buy anything. If the output surprises you, you have a reason to track; if it matches what you expect, you've spent nothing.

Peec AI publishes three tiers: Starter $95 for 50 prompts, Pro $245 for 150 prompts and 2 projects, Advanced $495 for 350 prompts, 5 projects and Looker Studio. Starter already includes unlimited users.

The catch is models. Every plan chooses only 3, and each extra model costs $30 on Starter, $70 on Pro or $140 on Advanced a month. One G2 reviewer calls the limit a subscription wall.

Reviewers also want next steps. Two G2 reviews and one Reddit comment say it shows visibility but gives no clear recommendations, and 2 Reddit comments find prompt-sampled answers noisy as KPIs. The pricing page shows a Start free trial button without a length.

Starter includes 1 project and daily tracking, so an agency with several clients moves up to Pro (2 projects) or Advanced (5). Choose Peec AI over Otterly.ai if you want a ladder that adds projects and Looker Studio as you grow. Choose Otterly.ai if the four engines it ships are the ones you need and price is the constraint.

Semrush AI search tracking makes sense when your reporting already lives in Semrush. Older price lists show a separate per-domain add-on, but Semrush now sells AI visibility inside SEO + AI Search plans, first with a stated allowance at Starter.

Starter is $199 a month billed monthly ($165.17 billed annually) with 50 prompts a day. Pro+ is $248.17 for 100 and Advanced $455.67 for 200 with API, both billed annually. The SEO plan at $117.33 billed annually lists AI tracking features without a stated allowance.

The toolkit reports sentiment, visibility and share of voice across AI platforms and competitors, plus a gap view of prompts and sources where competitors are cited and you aren't. The product page does not itemise engines, and the pages do not say how answers are collected.

Additional users start at $45 a month. If you don't use Semrush for anything else, price the toolkit against dedicated trackers, because the plan includes the SEO suite around it. If you do, test the gap view in the trial first: it turns a visibility score into a list of prompts to go after.

Ahrefs Brand Radar is the research pick because it works two ways. The index runs Ahrefs' own prompt database through each AI platform, so you can search any brand with no setup. Custom Prompts lets you define the questions, with data starting when tracking starts.

The index has limits. Question sets are re-tested monthly on a 90-day window, coverage is limited for brands with little search volume, and a G2 reviewer says historical metrics change retroactively when the index updates. Claude is Custom Prompts only, at 8 checks per update.

Beyond answers, Brand Radar surfaces Reddit threads and YouTube. Ahrefs states no free trial.

Choose the index when you need to see a brand you aren't tracking yet, such as a competitor or a category. Choose Custom Prompts when the report depends on fixed questions you control.

Ahrefs says both index types derive from real search demand rather than synthetic guesses. If you only need to track your own prompts, buy a custom prompt package rather than the index.

Scrunch AI Core is a fixed budget: $250 a month for 125 prompts, 5,000 responses a month and 5 user licenses. It tracks 4 engines, ChatGPT, Perplexity, Google AI Overviews and Copilot.

Enterprise has a custom price and 9 LLMs, adding five that Core lacks: Claude, Gemini, Meta AI, Google AI Mode and Grok. Looker Studio, the Query API and MCP are Enterprise only. Core also caps competitors at 5 and page optimization at 1 a month, and lists AI Search Trends at 3 topics and Query Fan-out as Limited.

Core has a 7-day free trial, and a free AI audit needs no credit card. Sitecore announced its acquisition of Scrunch in June 2026.

Scrunch positions Core for teams that want to evaluate the tool, establish AI visibility benchmarks and prove impact before scaling. If you need all 9 engines or the API, you are pricing Enterprise.

A Sitecore team gets a vendor in its own stack; everyone else should ask what the acquisition changes for pricing and roadmap.

AthenaHQ lets you test before you pay, then meters everything in credits. The free tier gives a $25 credit (300 credits) and 5 engines. Starter is $295 a month with 3,600 credits and 11 models.

One credit is one AI response, so 3,600 credits is about 120 responses a day (3,600 divided by 30 days). That is enough for 10 prompts a day on all 11 models, which is a small footprint for a $295 plan.

Starter adds CSV export and a content optimization agent. On Reddit, one post by a competing vendor groups AthenaHQ with enterprise-budget tools.

Starter's plan list names ChatGPT, Perplexity, AI Overviews and AI Mode among its engines, and the same page lists on-page and off-page actions, a content optimization agent and self-learning content improvement. Read that as AthenaHQ's action layer: it sits on Starter rather than behind the custom Enterprise plan.

Before you buy, check how many of the 120 daily responses your own prompt set would use on the engines you care about, and which of them you need.

Evertune has the deepest sampling here: it samples each prompt up to 100 times per model, with its prompt strategy grounded in EverPanel, a proprietary panel of over 150 million user prompts. If you must defend a number to a board, a rate across 100 runs speaks directly to the run-to-run variance problem.

Pro is $800 a month for 100,000 prompts across 11 AI models and 25 AI-optimized articles a month. It reports an AI Visibility Score per model over time, and an Insights Agent prioritizes moves. Evertune says its AI Brand Index shows competitive positioning, which is its own claim.

Both tiers end in a demo request, with no free trial shown. On Reddit, 1 comment calls it expensive for what it reports, 2 call it overkill for most teams, and 1 mentions a 2-3 week wait for insights.

Pick it when the audience for the number is a skeptical executive. Skip it when you need a weekly trend on a handful of prompts, which is where the Reddit overkill comments are most likely to apply.

Profound is the enterprise pick: the free Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, and Enterprise tracks up to 9 answer engines at a custom price. Export and API are Enterprise only.

On G2, 6 of the 10 reviews captured praise a clear view of how the brand appears in AI answers, and 5 of them name sources or citations.

The complaints are price (4 of 10 captured reviews call it high or inflexible) and diagnosis: 1 G2 review says the dashboard shows scores moved but not why, another says fixing a gap still needs extra content work, and 1 Reddit comment says it is less useful when a client asks why.

For a small team that is a lot to pay for a score without a cause. For an enterprise that wants up to 9 engines, it is the one to price.

The Trial has no exports or API. Treat it as a sample of the dashboard rather than a pilot: 50 prompts for 7 days on 3 engines will show you the interface and the source view. It won't show whether Enterprise's 9 engines answer your questions.

Bluefish AI is enterprise reputation monitoring sold through demos. It tracks 10+ LLMs daily, including Alexa for Shopping, without itemising the engines. Its number comes from static prompts with model drift controls.

It sells three suites: AI Monitoring, AI Optimization and AI Measurement. For security reviews it lists SSO, MFA, SOC 2 Type II, HIPAA-ready, API and MCP. Bluefish says more than 10% of the Fortune 500 use it, which is a vendor claim.

The site also lists 15+ provider integrations, which is where the demo should start. There is no pricing page. The calls to action are "Talk to an AI marketing expert" and "Request a demo."

Static prompts keep the questions fixed, which is what a trend line needs. The page does not describe the drift controls, so ask how they work before you rely on them.

Choose Bluefish when procurement asks for SOC 2 and a services relationship before a price. Skip it if you need to see a price before a call, since there isn't one.