Best AI Visibility Tools in 2026

The best AI visibility tools in 2026 depend on which dimension of AI visibility you need to measure: share of voice (Otterly.ai, Evertune), sentiment (Scrunch AI), citation-source analysis (Ahrefs Brand Radar, Scrunch AI), or enterprise competitor benchmarking (Profound, Evertune). AI visibility is brand-level measurement: how often, how prominently, and how favorably AI assistants mention your brand relative to competitors. That makes it a different purchase from keyword-level position tracking; if you want prompt-by-prompt rankings, our AI rank tracking tools guide covers that job instead. Everything below is a public-record comparison. Every price traces to the vendor's own pricing or product page, accessed July 7, 2026, with no hands-on trials and no invented scores.

What Does AI Visibility Actually Measure? The 4 Dimensions

Most pages ranking for this query use "AI visibility" as an undefined premise; of the five roundups we analyzed, only The Rank Masters defines any underlying metric, and it buries the definitions inside a services page. So, before the tool list: brand visibility in AI search has four measurable dimensions, each answering a different reporting question.

1. Mention rate and share of voice. How often does your brand appear across a tracked set of prompts, and how prominently, relative to a defined competitor set? The Rank Masters splits this into "Share of Answer," the percentage of tracked prompts where your brand appears at all, and "AI Share of Voice," your appearance rate relative to competitors. It also names three counting rules used across the category: mention-only, recommendation-based, and citation-based (therankmasters.com, accessed 2026-07-07). Two tools using different counting rules will report different numbers for the same brand, so ask which rule a vendor uses.

2. Sentiment. When your brand does appear, is the description favorable? A high mention rate with negative framing is a different problem, and a different budget conversation, than absence. Scrunch AI labels each mention positive, mixed, or negative; Evertune weights favorability into its index. Several tools in the table below track no sentiment at all.

3. Citation-source analysis. Which domains and content does the AI actually cite when it mentions or recommends your brand? This tells you which third-party pages to influence and which owned pages earn citations; it gets its own section further down.

4. Competitor benchmarking. A category-level comparison: your visibility as a share of the whole competitive set, not a yes/no per prompt. This is the number a CMO asks for, and it is the main thing separating enterprise platforms (Profound, Evertune) from entry-level monitoring.

One honesty note across all four dimensions: AI answers are non-deterministic, so the same prompt can surface different brands run to run. The Rank Masters recommends 150 to 300 tracked prompts and multiple-run averaging before treating any share-of-voice number as reportable, and no vendor here publishes confidence intervals (therankmasters.com, accessed 2026-07-07). Our ChatGPT SEO tools guide covers the variance mechanics in depth.

AI Visibility vs. AI Rank Tracking: Which One Do You Actually Need?

Every roundup we analyzed mixes two different purchases into one list, so let's separate them.

If your question is "does my brand show up when someone asks ChatGPT or Perplexity about my category, how favorably, and how does that compare to named competitors," you are shopping for AI visibility monitoring. That is this post. The buyer is usually a brand or marketing lead reporting on brand equity, and the outputs of an AI visibility tracker are brand-level: share of voice, sentiment trend, citation share.

If your question is "where does my page or keyword place inside AI answers for specific prompts," you need an AI rank tracker. That category descends from classic position tracking, thinks in keywords and prompts rather than brand equity, and has its own pricing logic. We compare it separately in the AI rank tracking tools guide.

Still mapping the wider market? Best AI SEO tools sorts the whole tool market into four categories, and best LLM SEO tools compares cross-engine trackers by which AI engines each pricing tier actually covers.

How We Picked and Evaluated These Tools

Every price and positioning claim below traces to the vendor's own pricing or product page, accessed July 7, 2026, with the source named next to the claim. We ran no hands-on trials, assign no scores, and rank nothing.

That discipline matters in this category more than most. Of the five "best AI visibility tools" roundups we analyzed while researching this post (Zapier, Evertune, Frase, The Rank Masters, and AIclicks, all accessed 2026-07-07), only Zapier does not rank its own product (it does not sell one in this category). Evertune and AIclicks each rank their own product #1 on their own blog, written by their own employee, with no conflict-of-interest disclosure anywhere on the page. The Rank Masters evaluates tools while selling the AEO services those tools compete with. We build an AI growth platform ourselves, so MissionGrowth appears in this list exactly once, last, behind a disclosure line.

The Peec AI pricing check shows why primary sources beat summaries. Zapier and The Rank Masters (both accessed 2026-07-07) cite Peec AI's Starter tier at 89 euros per month. Peec AI's own pricing page (peec.ai/pricing, accessed the same day) shows four tier names, Starter through Enterprise, with feature descriptions and no euro or dollar figure anywhere. Neither publisher necessarily acted in bad faith; prices change and pages get rewritten. But the only Peec price you can verify today is no price at all, so that is what our table says.

This is the editorial process we use across the blog: answer-first, gap-analysis writing, where we analyze what top-ranking pages and AI-generated answers actually say before drafting, then build from verifiable public records. Related housekeeping: our free tracker audit tool checks which analytics and ad trackers already fire on your site. It is not an AI visibility tool, just the hygiene check next door.

The Best AI Visibility Tools in 2026

1. Profound

Profound is the tool other publishers most consistently point to for enterprise-scale brand measurement; Zapier and The Rank Masters both name it as the big-picture pick for brand performance across AI discovery (both accessed 2026-07-07). Through the four-dimension lens, its strengths are share of voice and competitor benchmarking at category level, with engine coverage that widens by tier: Starter at $99 per month (billed yearly) tracks ChatGPT only, Growth at $399 per month adds Perplexity and Google AI Overviews for three engines total, and the custom Enterprise tier extends to up to 10 platforms (tryprofound.com/pricing, accessed 2026-07-07). Best for: enterprise teams that need competitive benchmarking across multiple AI engines and can justify the Growth tier.

2. Otterly.ai

Otterly.ai is the cheapest way in this list to get a named share-of-voice metric. The Lite plan costs $29 per month for 15 prompts across four engines (ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot), with Standard at $189 and Premium at $489; Claude, Google AI Mode, and Gemini are paid add-ons on higher tiers (otterly.ai/pricing, accessed 2026-07-07). Its homepage markets "Share of AI Voice," the percentage of citations you own versus competitors, as a headline metric from the entry tier, so the $29 plan already answers a competitive question. Best for: small teams that want a real share-of-voice number without a four-figure contract.

3. Evertune

Evertune's AI Brand Index compresses visibility into a single 0-100 score across ChatGPT, Gemini, Claude, Meta AI, Perplexity, Copilot, and others, and it counts "unaided" mentions where the prompt never names your brand. The scoring weights position alongside frequency: per Evertune's own product page, "a brand mentioned in first place 40% of the time outperforms a brand mentioned in last place 70% of the time" (evertune.ai/products/ai-brand-index, accessed 2026-07-07). It also bundles content activation and AI advertising, which no other tool here offers. No price is published; visitors book a demo. A third-party summary cited $3,000+ per month, but we could not confirm that on Evertune's own pages, so treat it as unverified. Best for: enterprise brands that want one weighted, board-ready score and will sit through a sales process.

4. Scrunch AI

Scrunch AI goes deeper than most on two of the four dimensions: sentiment and citation sources. Its monitoring layer tracks brand presence, position, sentiment (labeled positive, mixed, or negative), and citations across 8 AI platforms with competitive benchmarking. Its "Influence Score" ranks cited sources by multiplying citation frequency by unique prompt count. Around that sits an audit layer for technical and content gaps, optimization recommendations, and content delivery through its Agent Experience Platform, which serves AI-optimized content directly to AI user agents. Pricing: Core for brands at $250 per month, Agency Core at $500, Enterprise custom, with a 7-day free trial that requires no sales call (scrunch.com/faqs, accessed 2026-07-07). Best for: mid-market teams that need sentiment plus citation-source depth in one platform.

5. Bluefish AI

Bluefish AI sits at the reputation end of this category. It describes itself as "the AI marketing platform of choice for the Fortune 500" and frames the product around real-time brand-reputation monitoring across AI-native experiences plus AI-channel performance optimization, rather than search-style visibility metrics (bluefishai.com, accessed 2026-07-07). Public transparency is thin: no pricing, ranges, or tiers appear anywhere on the site, and the only customer reference we found is a named individual described as "with OpenAI," whose relationship to Bluefish (customer, partner, or advisor) the page never specifies. From the public record alone, the product cannot be evaluated either way. Best for: enterprise brand teams with procurement muscle who are shortlisting reputation-monitoring vendors and expect a custom deal anyway.

6. Semrush AI Visibility Toolkit

The AI Visibility Toolkit is a $99 per month add-on that requires an existing paid Semrush plan, covering one domain, 300 daily AI-analysis queries, and 25 custom tracked prompts at entry. An extra domain or seat costs another $99 per month, and each additional 50 tracked prompts cost $60 per month (semrush.com/pricing/ai, accessed 2026-07-07). Semrush publishes a dedicated guide titled "How to Measure AI Share of Voice Using Semrush," so the add-on is positioned around the share-of-voice metric rather than raw mention counts. The real question is total cost: a team not already on Semrush pays for the base plan before the add-on does anything. Best for: teams already paying for Semrush who want AI search share of voice inside a familiar dashboard.

7. Ahrefs Brand Radar

Brand Radar is the citation-source specialist. At $398 per month for Select Platforms or $699 for All Platforms (built on 413 million+ prompts), it tracks brand mentions across Google AI Overviews and AI Mode, ChatGPT, Copilot, Gemini, Perplexity, and Grok, then goes where no other tool in this table does: source tracking extends beyond web pages to YouTube, TikTok, and Reddit (ahrefs.com/brand-radar, accessed 2026-07-07). A web-only citation report misses those sources entirely. Best for: brands whose AI citations come from social and video platforms as much as articles, and who need to know which ones.

8. AthenaHQ

AthenaHQ has the widest free tier in this comparison: the Essential plan costs nothing and covers 5 platforms with 300 credits, while the $295 per month Starter tier opens all 9 platforms, including Claude and Grok, which most competitors gate behind higher tiers (athenahq.ai/pricing, accessed 2026-07-07). The company also publishes its own "State of AI Search" report; the report's landing page states a 30 to 50 percent search-traffic decline for many publishers since AI Overviews rolled out (athenahq.ai, accessed 2026-07-07). Best for: teams that want to trial competitor benchmarking on a genuine free tier before committing budget.

9. HubSpot AEO

HubSpot AEO is the most accessible citation-analysis entry point in the table. As a standalone product it costs $50 per month ($45 billed yearly) for 25 tracked prompts across ChatGPT, Gemini, and Perplexity, with a 28-day free trial and no HubSpot subscription required. It also ships with expanded features inside Marketing Hub Pro and Enterprise, where CRM data feeds its recommendations (hubspot.com/products/aeo, accessed 2026-07-07). The standout is its citation taxonomy: even at the cheapest tier it sorts cited sources into four explicit categories (owned content, competitor domains, social platforms, and user-generated content), a breakdown most tools reserve for enterprise plans. Best for: small budgets, especially existing HubSpot customers, that want citation-source categories rather than bare mention counts.

10. Peec AI

Peec AI positions itself as "AI Search Analytics for Marketing teams and SEO agencies," and third-party publishers frame it around Share of Answer and AI share of voice. Coverage per its own pricing page spans ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity, and Gemini across four tiers (Starter, Pro, Advanced, Enterprise). What that page does not show, as of our July 7, 2026 fetch, is any price: no euro or dollar figure appears anywhere on it, even though Zapier and The Rank Masters both cite an 89-euro-per-month Starter tier (all pages accessed 2026-07-07). The methodology section above explains why we report "not published" instead of repeating the secondhand figure. Best for: agencies drawn to its share-of-answer framing who are willing to ask for current pricing directly.

11. MissionGrowth

Disclosure: MissionGrowth is our product. MissionGrowth's platform tracks AI citations and visibility for customers, as one module inside a multi-agent AI growth platform that also runs SEO, content, and competitor-intelligence work. It is not a standalone self-serve visibility dashboard, and we will not invent a review score or benchmark dataset; no publishable aggregate dataset exists yet, and pretending otherwise would repeat the pattern this post criticizes. Pricing is engagement-based rather than self-serve. Best for: teams that want AI-visibility monitoring attached to a team that acts on the findings, instead of another dashboard to manage alone.

Why Some Vendors Don't Publish Pricing (and the Peec AI Gap)

AI brand visibility tools split into two pricing camps, and our comparison table makes the pattern countable: 3 of the 10 third-party tools (30%) publish no self-serve dollar price at all. Evertune routes everyone to a demo. Bluefish AI discloses nothing beyond contact-sales. Peec AI shows tier names with no figures, even as two other publishers quote a specific 89 euros per month for it.

The split tracks market position. The unpriced tools cluster at the enterprise and reputation end, where deals are custom and a published number would anchor negotiations. The accessible end is loudly transparent: Otterly.ai posts $29, HubSpot AEO posts $50. Among the seven tools with a published price, taking each tool's lowest paid tier, the median entry price is $99 per month (Otterly.ai $29, HubSpot AEO $50, Profound $99, Semrush add-on $99, Scrunch AI $250, AthenaHQ $295, Ahrefs Brand Radar $398; computed from the table above). If a quote lands far above that median, you are paying for enterprise scope, wider engine coverage, or a services layer, and it is fair to ask which.

The pattern extends past this list: Evertune's own 15-tool roundup leaves 14 tools without a published price. The practical rule for buyers is to treat any price you did not read on the vendor's own page, dated, as a rumor. Peec is the live example here, and not the first; our broad AI SEO tools roundup documents the same secondhand-pricing drift with SE Ranking.

Citation-Source Analysis: The Dimension Most Tools Gloss Over

Share of voice gets the marketing attention: 6 of the 10 third-party tools in our table (60%) market a named share-of-voice or share-of-answer metric (Otterly.ai, Evertune, Scrunch AI, HubSpot AEO, Semrush, and Peec AI as framed by third-party publishers; computed from the comparison table above). The term has become a de facto category standard even though, across the five roundups we analyzed, no two pages define it the same way.

Citation-source analysis gets far less naming attention, and it is the dimension that turns a monitoring dashboard into a to-do list. Knowing your share of voice dropped is a status update. Knowing the drop happened because AI assistants started citing a competitor's comparison page and two Reddit threads is an assignment.

The mechanics differ meaningfully between tools, which is what the flat "citation tracking: yes" checkbox in most roundups hides:

• Scrunch AI's Influence Score multiplies citation frequency by unique prompt count, producing a ranked list of the sources that shape AI answers in your category (scrunch.com/faqs, accessed 2026-07-07). Frequency alone overweights a domain cited many times for one niche prompt; the prompt-count factor corrects for that.
• Ahrefs Brand Radar extends source tracking past web pages to YouTube, TikTok, and Reddit (ahrefs.com/brand-radar, accessed 2026-07-07), the widest source-type coverage in this table.
• HubSpot AEO sorts cited sources into owned content, competitor domains, social platforms, and user-generated content, even on its $50 per month tier (hubspot.com/products/aeo, accessed 2026-07-07), which makes the who-is-winning-the-citations question answerable on a small budget.

If a tool you are evaluating reports only a mention count with no source breakdown, you are getting one dimension out of four. Ask for a sample citation report before you sign.

How to Choose Based on What You Need to Prove

Match the tool to the report you owe someone, not to the longest feature list:

• You owe the board a competitive share-of-voice number: Evertune (weighted 0-100 index, unpriced) or Profound ($99 to $399 per month depending on engine coverage).
• You need cheap, real brand monitoring this quarter: Otterly.ai at $29 per month, or HubSpot AEO at $50, the latter especially if you already run Marketing Hub.
• You need sentiment plus a technical audit and content delivery in one platform: Scrunch AI at $250 per month.
• Your citations live on YouTube, TikTok, and Reddit as much as the web: Ahrefs Brand Radar at $398 per month.
• You already pay for Semrush: check the add-on math first; the toolkit is $99 per month on top of your existing plan, and extra domains and prompts cost more.
• You think in keywords and prompt positions, not brand equity: you want a rank tracker. The AI rank tracking tools guide is the right comparison.
• You want to test the waters manually before paying: our step-by-step guide to tracking ChatGPT mentions of your brand shows the free workflow.
• You want monitoring bundled with execution instead of another dashboard: the build-buy-hire trade-offs are covered in AI SEO agency vs software.

Whichever way you go, settle your measurement architecture first: which prompts, which engines, which counting rule, which reporting cadence. Our AI search analytics guide walks through that full measurement stack, and it will save you from buying a tool whose numbers you cannot defend in a quarterly review.